WYLD Card Launch
Standing out amidst the digital clutter is a challenge today. Even for WYLD, India’s first social currency payment card, which has received validation at Shark Tank India with a 1.5% equity stake of INR 75 lakh (INR 5 crore valuation).
It was logical to leverage social media platforms to create conversations but how could we stand out? The proposition- equipping consumers to leverage their Instagram following to earn rewards on spends – needed to come out clearly. Also, since only individuals with a minimum of 1,000 followers on Instagram are eligible, the launch had to be exclusive.
We curated a list of 200+ influencers who would attend the card’s launch. Karan Johar’s restaurant, Neuma, came aboard as a venue partner. The decor was futuristic to reflect WYLD’s innovative spirit and the grand reveal was larger than life.
There were over 300+ organic posts and stories on social media by attending celebrities including the likes of Anupam Mittal, Aman Gupta, Dhvani Bhanushali, Zayed Khan, Miss Malini and Suleman, to name a few. With an overall budget of INR 10-12 lakh, the event managed to generate enough interest to have over 7 lakh individuals sign up for the WYLD card waitlist.