Aditya Birla Activ 1 Launch
On December 1st, Aditya Birla Health Insurance launched a ground breaking product – Activ One at ITC Grand Central and we had the pleasure of executing the event!
Activ One, resonating with their commitment to empowering individuals to lead healthier lives, was a roaring success amongst their employees and advisors. The event kicked off with a CEO address and the unveiling of the product, and closed with a high impact engagement activity, for which we partnered with Drum Café India.
Pre-function areas were also decked with decor, standees and engagement activities – from a mosaic photobooth to an interactive, creative way to process feedback!