The Alliance Tire Company Ltd. is a tire manufacturing company based in India with clients in Europe, the USA, Japan, and Latin America.  

For their 2017 Latam Dealer Visit, our team was chosen to host, engage, entertain and excite around 45 international delegates for a multi-city leisure offsite spanning across 7 days. 

Much like the legendary Indian Hospitality fit for the Maharajas and the Princes, we cherry picked a bunch of experiences for the delegates.Right from the welcome to departure, they were subjected to visuals of exotic flowers, sounds of choicest music along with ambience of decadent luxury and beauty. 

The first and foremost challenge was a suitable venue to house each of these experiences. For the second part, carefully picked professional guides well versed with Spanish and Portuguese language were chosen to assist the delegates ensuring smooth communication and translation throughout the trip. 

To engage the dealers over 21 meal occasions and through 150 hours plus travel in 7 days, an extensive number of giveaways were given to the guests at each touch point keeping them engaged throughout the trip. 

Day 1  began with a princely welcome with decorated dhols, rose petal showers followed by Aarti, Tika and garland for each of our guests.

Post the welcome, the delegates were acquainted with local customs, basics of  Hindi with a theatrical kit and provided handy tools like customised travel diary, a faux leather bag, luggage tags etc

Day 2 was apt to visit and witness the home to iconic Taj Mahal. This was followed by shopping during the day & networking session with cocktail dinner featuring a specially curated extensive food menu of Mughal delicacies.

Day 3  weled the team to the pink city of rich heritage and culture Jaipur. Here we offered the delegates an insight into unique Architecture, Vastu, Astrology, Forts, Monuments, Palaces, Art and Craft, Culture amongst all else.

At dinner, we delighted the guests with of Royal Rajputana gastronomy through live cooking session of Rotis for the guests by in house chefs.

Day 4  began with elephant ride to Amer fort followed by Hawa Mahal, City Palace and Jal mahal sightseeing amped up with old world luxuries like Hot Air Balloon Safari with rare storytelling of centuries mid air.

It culminated with a meal overseeing the landscape of entire city with a thematic Rajasthani Village setup that enthralled guests with Kacchighodi welcome, pottery and bangle making, Henna and Turban tying

Day 5 began with early lunch and traditional rituals followed by live folk music performances with kalbeliya artists where were followed by travel to Mumbai.

Day 6 was when the delegates visited Dahej Plant of ATG. While the dealers were away, their spouses in Mumbai were treated with local sightseeing.

At Dahej, a red-carpet welcome by factory staff and welcome drinks were arranged prior to sapling plantation and thorough 2 hour site inspection of the factory.

The grand finale on Day 7 started on a relaxed note with sightseeing activities clubbed with lunch at Leopold café.The best was indeed saved for the last with Bollywood Themed Gala Night where the delegates were dressed in traditional sarees and kurta pyjamas.

At the finale venue, they were greeted with elements like red carpet paparazzi entry, Bollywood themed props and an LED stage with motion graphics.

The energetic culmination came from Welcome Lezhim performance, Interactive Bollywood Quiz & filmi dance workshop by Awez Darbar troupe hosted by the charming Emcee Zinia Fernandes

With the rise in MICE business in India over the past years, Marriott has tapped a significant share of this business from both domestic and inbound clientele with the help of their valuable travel trade partners. To recognise their efforts, Marriott International has been organising M-Cube (Marriott Meetings Matter), a specially curated gala event since 2013 in India.

The sixth edition of M-Cube (Marriott Meetings Matter) hosted early in May, 2019 at Le Meridien Mahabaleshwar Resort & Spa, was a three-day affair which marked the presence of the who’s who of travel trade and general managers of leading hotels under Marriott International’s portfolio in India.

“MCUBE is a family reunion.” The words of Vineet Mishra, General Manager JW Marriott Pune rang throughout the last Mcube meet at Le Meridien Mahabaleshwar Resort & Spa. In the midst of nature’s most scenic and bounteous landscapes, the Marriott India Leadership team wanted to host an outbound program for the management teams of various Marriott properties in South Asia. At the heart of it all as each of the preceding years was a core belief that success of convention business is not defined by competitions but collaborations

The idea was to not only provide a platform for exchange of ideas, but the program also enrich the visitors with a memory of a residential event that could be reminisced as both timeless and encouraging for a MICE professional

We kept the decadent luxury of the property and its penultimate experience of strawberries, sunsets and infinity swimming pool at the heart of the event.

An An extensive recee was conducted to understand the touch points and the in-venue locations for all the planned experiences throughout this quick 3 days 2 Night Getaway.

Day one began with the Amphitheater Welcome Experience. Imagine Jal tarang and flute adding to the birds chirping at mahabaleshwar as  a soothing welcome. It was planned for the guests to receive some interesting gifts that gave clues and built excitement for  the experiences in store till their stay with us.

For lunch , authentic Maharastrian style fare made a statement around the flavours and spices of sahyadris. Our décor reflected the local glory and pride leading to High Tea  with “Avec Amour”(With Love) theme. Imagine going from rustic regional service to uber luxurious south of France gastronomy. Right from French theme Decor to vibrant pop colours photo opportunity with entertainment clearly made infinity pool a place of LOVE a-la-Paris.

With Cocktail Dinner, we added another touchpoint where the Rhythm and Blues theme was literally in the air.  We ensured the guests are indulged in some of the best networking session with a specially curated Alcohol menu that boasted of an impressive collection from across the globe.

After the exhaustive first day, the next day we began early with wellness amidst the nature. Guests participated in the unique “Aqua Yoga” session before the breakfast and post that were indulged in “Do your own Detox” activity which was not only contrast from the previous evening but energised them afresh.

A fun and simple “Canvas Painting” activity was conducted post that where guests painted with the instructions of a professional canvas painter to soak in the serenity of the lush nature around in a Zen manner

With Au Soleil (under the sun) being the planned theme for an elaborate Lunch session, the open lawn was utilised as an old school leisurely picnic set up with decor, photo ops, entertainment and seating to go along with it. It brought a sunny smile on each face quite naturally.

The best was indeed saved for the last with Glamping In to the Woods Dinner. The Woods Area of the property being their highlight  that has a naturally set backdrop for glamourous camping and barbeques,  we added the decor that suited it to the T.  The ambience for the finale thus was that of luxurious camping tents, hammocks, bonfire, camping pillows, lights etc which was amplified simply and effectively with unplugged entertainment from stebin and band to go along with the experience of a cocktail dinner into the woods.

A fleet of BMW Vehicles and AC travel buses were used to pick various teams from a common departure point and were dropped back the same way. The extensive list of giveaways / gifts which were given to the guests at each touchpoints while involving them and keeping them engaged via small activity called unlock your surprises.

Each time the guests came for the session, be it breakfast or lunch or dinner, they could open the trunk to find their own unique surprise giveaway. The souvenirs ranged from sand clock to binoculars, from smoking pipes to decadent beauty products.

We were showered with testimonials by guests and client raised a toast to our operational efforts. Coming from the best in the service industry, we wear it as a proud chip on our shoulders.

Our motto was to build maximum brand recall through the experiences that we provide to our guests as Marriott International eyes to provide 360-degree experiences to their guests be it leisure or MICE traveler markets. We believe that we assisted M Cube at Le Meridien Mahabaleshwar Resort & Spa to create experiences accordingly.  Throughout the 3 days, we created something different, rich and indulgent at every instance and also something that is memorable till the next edition of M Cube making it the most discussed Business Event in its sector and thereby the events industry of India.