The Alliance Tire Company Ltd. is a tire manufacturing company based in India with clients in Europe, the USA, Japan, and Latin America.  

For their 2017 Latam Dealer Visit, our team was chosen to host, engage, entertain and excite around 45 international delegates for a multi-city leisure offsite spanning across 7 days. 

Much like the legendary Indian Hospitality fit for the Maharajas and the Princes, we cherry picked a bunch of experiences for the delegates.Right from the welcome to departure, they were subjected to visuals of exotic flowers, sounds of choicest music along with ambience of decadent luxury and beauty. 

The first and foremost challenge was a suitable venue to house each of these experiences. For the second part, carefully picked professional guides well versed with Spanish and Portuguese language were chosen to assist the delegates ensuring smooth communication and translation throughout the trip. 

To engage the dealers over 21 meal occasions and through 150 hours plus travel in 7 days, an extensive number of giveaways were given to the guests at each touch point keeping them engaged throughout the trip. 

Day 1  began with a princely welcome with decorated dhols, rose petal showers followed by Aarti, Tika and garland for each of our guests.

Post the welcome, the delegates were acquainted with local customs, basics of  Hindi with a theatrical kit and provided handy tools like customised travel diary, a faux leather bag, luggage tags etc

Day 2 was apt to visit and witness the home to iconic Taj Mahal. This was followed by shopping during the day & networking session with cocktail dinner featuring a specially curated extensive food menu of Mughal delicacies.

Day 3  weled the team to the pink city of rich heritage and culture Jaipur. Here we offered the delegates an insight into unique Architecture, Vastu, Astrology, Forts, Monuments, Palaces, Art and Craft, Culture amongst all else.

At dinner, we delighted the guests with of Royal Rajputana gastronomy through live cooking session of Rotis for the guests by in house chefs.

Day 4  began with elephant ride to Amer fort followed by Hawa Mahal, City Palace and Jal mahal sightseeing amped up with old world luxuries like Hot Air Balloon Safari with rare storytelling of centuries mid air.

It culminated with a meal overseeing the landscape of entire city with a thematic Rajasthani Village setup that enthralled guests with Kacchighodi welcome, pottery and bangle making, Henna and Turban tying

Day 5 began with early lunch and traditional rituals followed by live folk music performances with kalbeliya artists where were followed by travel to Mumbai.

Day 6 was when the delegates visited Dahej Plant of ATG. While the dealers were away, their spouses in Mumbai were treated with local sightseeing.

At Dahej, a red-carpet welcome by factory staff and welcome drinks were arranged prior to sapling plantation and thorough 2 hour site inspection of the factory.

The grand finale on Day 7 started on a relaxed note with sightseeing activities clubbed with lunch at Leopold café.The best was indeed saved for the last with Bollywood Themed Gala Night where the delegates were dressed in traditional sarees and kurta pyjamas.

At the finale venue, they were greeted with elements like red carpet paparazzi entry, Bollywood themed props and an LED stage with motion graphics.

The energetic culmination came from Welcome Lezhim performance, Interactive Bollywood Quiz & filmi dance workshop by Awez Darbar troupe hosted by the charming Emcee Zinia Fernandes

UNEP India has been a major catalyst in India’s campaign against single-use plastic ever since #BeatPlasticPollution was launched on World Environment Day 2018 in partnership with the Ministry of Environment, Forest and Climate Change.   

This creative collection aims to reduce the use of plastic bags in a unique way. Each garment has, as an exclusive accessory, a detachable reusable bag that is a fashion statement by itself. If you are an impulsive shopper, this is your go-to collection to do your bit for the environment. And fashionably too! 

The team turned around the execution of the pitch dark black setup with sustainable materials unlike plastic infused vinyl & flex brandings in a matter of hours. The integral part was AV screens as apt support for showcasing TVC & Garment line with celebrities amidst media interactions 

As a Venue, unique rooftop of Cube Andheri was selected as the massive backdrop of Mumbai International Airport and a flurry of gigantic aircrafts made apt minimalistic yet elite setup space to host the crème de la creme guest list.
 
Sukesh Nayak, Chief Creative Officer, Ogilvy, said, “This is Ogilvy India coming together to solve a global problem. We have worked on a global problem and have come up with an idea that is unique and universal. I am thankful that Masaba agreed to partner with us and bring our idea to life, by designing a clothing line, where a part of the garment, when needed, turns into a bag. This is high fashion making a statement and serving a purpose for a cause.”

Such campaigns have traditionally been a big draw at the international awards circuits, especially Cannes Lions.
 
“Masaba is a partner for the idea. When I write something, I look for a partner with whom I see my sensibility and thinking matching. Masaba was the first name that came into my mind and so we went to her. She imbibes the value of fashion that one goes after — modern, bold, fusion,” Nayak said.

The designed garment range has an exclusive accessory—a detachable reusable bag. 

Online tutorials to design cloth bags in daily wear clothes will be out by next week on social media channels. Apart from this, the agency plans to collaborate with influencers to support and spread the social cause. 

Heavily driven by digital, the campaign was also seen in other media formats.

The basic premise was to bring alive the humility and achievements of the management that is at the helm of the affairs at LiladharPasoo for a century now.

The thematic invite idea stemmed from the values itself.  Keeping in mind the origins of the firm and the historical business environment which was closely associated to Mahatma Gandhi’s clarion call of self-dependence of all Indians. Unlike the expected decadent and indulgent invite for a 100 years milestone, we crafted a wooden box with Khadi scroll, a Note on company values and also gifted a pocket watch as a classic souvenir.

Operation of the Project was a mammoth affair with customisations and the quest for perfect hospitality for each guest only amped it up. Rigorous and Careful RSVP was done for more than 1250 guests over a period of 20 days with constant follow ups and teaser campaign via crafted animations and design templates to go with it. Every minute of the final show had to supersede the already appreciated series of employee events in not only excitement but also in live experience.

The grand finale event was hosted by Mr Siddharth Kannan who created an unforgettable experience for one and all. The evening began with the Bharat Bhagya Vidhata Dance Troupe highlighting the three colours of Indian Flag through their act bringing 100 years of Gandhian Legacy alive. Showcasing dance forms such as Kathak, Bharat-Natyam, Garba, Lavani, Bhangra, Jazz, Hip-hop & Contemporary this performance piece surely made Indian audiences proud of their nation and left foreign audiences in awe of our country.

Post the patriotic tricolour dance act, Mr Kannan invited Mr Devendra Shah, Managing Director of Liladhar Pasoo, to talk about the company, its vision and the way forward. After this awe-inspiring speech, the renowned Swami Gyanvatsal was welcomed to the stage where he gave a power-packed lecture on ‘Attitudes for happiness’.

That wasn’t all. It was then revealed that Liladhar Pasoo would be uncovering a new logo, to encompass their 100 years as a 360-degree integrated supply chain logistics service provider. The New Liladhar Pasoo logo was revealed by the famous speed painter, Mr Vilas Nayak on this note. A truly spectacular and unique unveiling, where he painted the logo and 4 aspects of it together in record time one by one while its interpretation was narrated live while the complete picture emerged.

This was followed by the introduction of the next generation of Liladhar Pasoo, a group of young, talented, ambitious and experienced individuals who are ready to take the leap forward but still hold true to the foundation values of the firm.

The evening continued for several hours with Sufi band performance and DJ  as well. Jaipur Beats, which is an instrumental fusion band presented their soulful mix of Sufi music and Rajasthani folk.

Glitterati since its inception has been hinged on Bollywood and Entertainment.We decided to present the grandeur of Bollywood and entertainment in our showcase with some creative tweaks. This three-day affair presented three different themes right from the eve prior being retro to New Year’s being Bollywood and the culminating day with Hawaiian poolside brunch.

It was brought to life with stunning sets and décor with some fun-filled engagement.

Aamby Valley being an off beat location that spreads across acres of land, amassive set and décor presented a logistical challenge during execution. Multiple recces were done and the final event was produced with a task force of around close to 200 people. The three different experiences enchanted close to 2500 People.

The pre-New Year’s party was on the retro theme with dance floor and music complementing and the post-new year brunch was at the poolside with people cherishing the Hawaiian theme and widespread to thrill their taste buds. 

For the 31st December event, along with a gigantic stage set up with more than 3000 sq ft of LED used there were many other elements like red carpet paparazzi entry, Photo opportunities, curated seating for VVIPs and VIPS, Digital interactive wall, especially done up kid zone and food and bar counters which were seamlessly woven to bring out the Bollywood theme for the evening. All of this coupled with energetic performances and Fireworks amidst the natural backdrop of the Sahyadris made it memorable

The highlight and the star of the entire evening were DJ Aqeel who with his Bollywood magical spinning drove the crowd crazy from the moment the clock struck 12 to what was a continuous back-to-back chartbuster being belted till the wee hours in the morning.

The event culminated leaving most of the crowd to bring in the New Year with lots of enthusiasm and all of them being entertained. It was indeed the case of dance till you drop.Team Event studio managed this three-day affair to the client’s satisfaction and some great feedback from the client made us feel that more than 200 people working on the project was a successful and fulfilling effort.